The Less Predictable Side of Crowdfunding


I was as amazed as everyone else when tv producer Rob Thomas recently not only raised his $2 million goal on Kickstarter, but as of today has raised nearly $4 million.

But within days of him dramatically exceeding his goals, some interesting points are beginning to be considered by various writers.

One of the most interesting in my opinion is Jason Schmid's Crowdfunding studio films: Amazing or insane?

I hadn't considered the lack of oversight (no creative interference, woo hoo!) by traditional investors, but what I think is worth considering is that the large number of the IndieGoGo investors are settling for nothing more than the perks described in the campaign.

Companies like eBay and iomega have faced class action lawsuits for several reasons, and although Rob Thomas and his crew are certainly well intentioned, this Veronica Mars / Kickstarter situation seems to me to beg for a class action lawsuit, particularly since there is no provision for share of profits.  (I would be glad to publish a piece by an entertainment attorney on this subject.)

But then of course that assumes that there will be profits, and anyone who follows Hollywood news knows that even blockbusters never actually earn any profits, at least according to studio accountings.

Anyway, I'll continue to follow the Veronica Mars story, and keep you informed.  Yes, of course I do provide publicity and marketing services to my clients, but I also bring them relevant news that I believe is worth their consideration, even if it may not be what they want to hear at that particular time.

Would you like to work with someone who can save you time and money, someone who can provide you with professional public relations services, and keep you informed with information that will help you improve your own productivity?  If so, give me a call, I'd like to work with you too!

As Always, Thanks for Your Consideration!


Steve Thompson


s t e v e @ c i n e m a n e w s w i r e . com

Thompson Communications

856-942-4434
Skype: stephen.thompson580

Coming Soon! New Ghostbusters Documentary

March, 2013 -- There's a new Ghostbusters documentary on the way: Cleanin' Up The Town: Remembering Ghostbusters.  The documentary tells us the full story from where it all started through to the future of the Ghostbusters franchise.
  
Produced by UK based Bueno Productions which is run by Anthony and Claire Bueno.  Bueno Productions is a media production company with bases in London, the Midlands and South Devon, they provide a range of services to a broad area of the UK.

 
The film will include appearances by Sigourney Weaver, Dan Aykroyd, Annie Potts, Harold Ramis, Ernie Hudson, Jason Reitman, William Atherton, director Ivan Reitman, Ray Parker Jr., and many, many more.

Bueno Productions also co-produced the award winning documentary Beware The Moon: Remembering An American Werewolf In London for Universal Studios.

I'll be keeping you up to date on this one!

Join Tony Bueno's Cleanin' Up The Town: Rembering Ghostbusters Facebook Group

Professionally Promote Your Independent Film

From JFK, to Reggae, to Arnold

Although I feel that having the experience of promoting over thirty films is valuable, each film is actually a highly unique experience.

One person I've enjoyed working with is Jim Marrs, author of Crossfire: The Plot That Killed Kennedy one of two books that Oliver Stone used as a basis for JFK.  Jim is a great guy, who thoroughly researches his work.  Jim is controversial, but I think everyone with an open mind should at least be aware of his opinions, and how he arrived at them.

Coincidently for ten years I worked with Academy Award Winner Cliff Robertson, who frequently charmed audiences with his stories, one of which was how President Kennedy himself picked Cliff to portray him in PT 109.

In 2005, Charlotte Lawrence approached me to promote Made in Jamaica, a film on reggae music.  Back then web marketing was fairly new, but in a matter of weeks Charlotte and I managed to generate world wide coverage for her film.  To my amazement, the film was even covered on a Hebrew Reggae site.  Who knew there was a Hebrew Reggae site, maybe even more than one?  It was Charlotte and her father Pascal Herold who first asked me to approach potential distributors on their behalf.  Charlotte and Pascal gave me a screen credit in that film.

In 2008, I helped friend and client Guile Branco promote his body building documentary Why We Train, which included an appearance by then Governor Arnold Schwarzenegger.  It was fun coordinating with the Governor's office on promoting Guile's festival appearances.  Although Guile had Arnold's permission for him to appear in his film, we were not able to get Arnold to appear at festival screenings or even comment on the film.  I tried, but he was just too busy running the State of California at the time.

Now if you have an independent film that needs publicity, or you are seeking a distributor or co-production partner, it's time that you get in touch with me!

Contact me and I’ll be glad to send you a sheet listing all of the films I’ve promoted, and how I helped each director, producer, and client.

  

As Always, Thanks for Your Consideration!


Steve Thompson


s t e v e @ c i n e m a n e w s w i r e . com

Thompson Communications

856-942-4434
Skype: stephen.thompson580

‘Veronica Mars’ Kickstarter Reaches $2 Million 


Friday March 15, 2013 -- No doubt by now you know that tv producer Rob Thomas made history this week by raising over $2 million in only one day on Kickstarter for a Veronica Mars feature film.

Naturally Thomas had some advantages: primarily a huge tv show audience with a hunger for more, the star of the show promoting the effort, and the cooperation of Warner Brothers who offered legal and distribution assistance.

Nevertheless, it does prove that it can be done.  Couple that with robust acquisitions at Sundance this year, and the re-emergance of Picturehouse, and you have a very optimistic landscape for indie films.

There will always be risk in the film business, but this year indie producers have a few extra advantages in their pockets that they didn't have in the last few years.

Keeping an open mind, and using all available assets has never been more important than it is today.

When you are ready to work with someone with an open mind, who will help you develop your own competitive advantages, please get in touch with me.  

Let's make it happen!

Steve Thompson


s t e v e @ c i n e m a n e w s w i r e . com

Thompson Communications

856-942-4434
Skype: stephen.thompson580

 Masterful Use of Social Media: 

  "From YouTube to the Cineplex"

Monday March 11, 2013

In Sunday's New York Times, Brooks Barnes tells the story of the rise of AwesomenessTV, a YouTube-based channel for teenagers, that has made the jump to the big screen.

Mindless Behavior: All Around the World opens this week (Friday March 15, 2013) in around 120 AMC theaters. the locations were based on data culled from social networks.

AwesomenessTV is run by Brian Robbins, a former child star who played Eric Mardian on the ABC sitcom Head of the Class.

While the NYT article does describe the masterful use of social media by Robbins and his venture, they didn't mention the role of traditional PR in the process.  The group and film have also been covered by CNN, Newsday, USA Today, and countless other "conventional" news media, which means that someone like me has been working hard behind the scenes to get their word out both in social and traditional media.

Check out AwesomenessTV and see for yourself how masterfully Brian Robbins and his people are using social media to reach and engage their market, but keep in mind that social media is one of many elements in a successful public relations / publicity effort.

Creating a publicity and marketing plan today requires an open mind, and a creative use of all available techniques. 

Do you have someone with an open mind, and the necessary experience to keep your efforts on track?  You will if you get in touch with me!

Time is our most precious resource, it's the one we simply cannot recover when it's wasted.  If you get back to me, and we set a time to speak for five minutes, within a day or two I'll be back to you with enough information that will enable you to decide whether or not you want to proceed with me, then neither of us will waste any of our time.


As Always, Thanks for Your Consideration!


Steve Thompson


s t e v e @ c i n e m a n e w s w i r e . com

Thompson Communications

856-942-4434
Skype: stephen.thompson580

American Pickers and Why We Should Never Give Up


Jeanne Veillette Bowerman just posted "Balls of Steel: 'American Pickers' Road to TV with Show Creator Mike Wolfe Part 1" on Scriptmag.com.

Jeanne describes how Mike Wolfe's story of determination has inspired her, and I think it will inspire you too.

Despite overwhelming obstacles, Mike refused to give up.  Even after it seemed like every possible contact passed, he still persisted.

"Every network in America had passed. Every satellite station passed. Every cable network passed. Most people would have thrown in their dusty tin pan, but not Mike.

 . . . every lesson we learn, even those that frustrate the hell out of us, is valuable."

Mike Wolfe just simply refused to give up.

Mike Wolfe – Photo courtesy of The History Channel

Every obstacle we face can either defeat us, or force us to draw upon resources we didn't even know we have.  But we all have those resources, sometimes it takes our determination to succed to force us to draw upon those resources, but they are there.

When promoting a film, we have some advantages that Mike did not have.  We have the power of the story that we ca present to people who like the genre.  We have the power of the cast to bring more media attention to the project.

"What sold the show wasn’t the concept. The show sold because Mike is who he is."  

The power of our own selves is our ultimate competitive advantage.  No one will ever be a better "us" than ourselves.

My work is the discovery of all of the competitive advantages you possess.  Strengthening your competitive advantages, then using them to draw the attention of the people who can help you: audience, potential distributors, other industry contacts, possible corporate sponsors and people at companies who might have an interest in other commecial tie-ins that will benefit both them and you.

Would you like to work with someone who understands how important it is to never give up?  Then get back to me and we'll discuss your ideas, and how we can make them happen.

As always, thanks for your consideration!

Steve Thompson

s t e v e @ c i n e m a n e w s w i r e . c o m

Thompson Communications

856-942-4434
Skype: stephen.thompson580

$50,000 Indie GoGo Goal, Over $160,000 Raised, 
With 19 Days Left!

Tuesday January 15, 2013

Hannah Hart started out by making a fun video for her friends, but as she describes: "I quickly found myself leaving my desk-monkey job in NYC to pursue the lavish life of a YouTuber in Los Angeles (read: couch-surfing!). It's been magical."

Setting an Indie GoGo goal of $50,000, as of this morning she has raised over $160,000 with 19 days to go!

View Hanna's Indie GoGo Campaign

I know most independent producers need more than what she will raise, particularly with a recognizable cast and professional production values, but nevertheless what she has accomplished is definitely worth appreciating.

As I see it, her project is definitely from her heart . . . no one else could ever do it better than she has. 

Her passion has created an audience that is expanding daily, an audience that has connected with her in a way that has compelled them to support her.

This year I'm helping my clients direct, focus, then translate their special from the heart passions into productive actions that will break through the competition and deliver substantial results.

As in previous years, I'll be creating publicity campaigns for my clients' films, contacting potential distributors and sales agents on their behalf, but this year I'll also be assisting my clients by helping to obtain corporate sponsorships and product placement deals for films in various stages of production.

Tell me about your passion, your work, and what you want to accomplish this year, and we'll figure out a way to get it done.

As always, thanks for your consideration!

Best Regards,
  Steve Thompson

Thompson Communications
580 Haddon Avenue; Collingswood, NJ 08108

s t e v e @ c i n e m a n e w s w i r e

856-942-4434
Skype: stephen.thompson580