And that people who do public relations / publicity work are responsible.
After watching someone look into the camera, and a tell a blatant lie, we've all heard people say "oh, she's good."
I know that's just a figure of speech, and the reasons these things have occurred are complex, but we don't live in a post-truth world, and someone who can look into a camera and lie is certainly not good.
There are no schools of journalism teaching how to stretch, or pervert the truth.
Journalism schools still teach basic concepts like substantiation. If you say something is the best, then be prepared to make a straightforward comparison illustrating your point. Good journalists may not include that substantiation their stories, but you can be sure they have substantiation on hand in case they need it.
Rather than working as creators of fiction, the pr pros I know all understand and respect the value of facts.
We enter the communications environment every day on behalf of our clients. The people who we contact depend on the accuracy of the information we provide, because they need to publish the truth, to maintain their own credibility.
Our credibility with the media outlets we contact is our stock in trade.
Yes, we feature the unique characteristics of our clients, in order to develop competitive advantages, and media outlets understand and appreciate that.
But many times when you see people making outlandish statements on tv, it's originally meant to show how outrageous they are, but too many people now take it as straight reporting, and end up believing the content of what they hear.
Our work for our clients adheres to accepted journalistic principles. In over thirty years of preparing and nationally publishing information for clients, we have never once had to issue a retraction or correction.
That should not be anything special, that should be the baseline for what you expect from a pr professional.
So if you are looking to create a publicity program, rest assured that with us you will receive a professionally planned, implemented, and managed program, that will deliver the results you expect.
Thanks for your consideration!
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